Management & Marketing

Journal Title：Management & Marketing

Management & Marketing plays a vital role as a platform for academic communication in the field of management and marketing. It not only provides a window for the academic community to present the latest research results, but also provides professionals in the practical community with in-depth insights into the combination of theory and practice. It also focuses on new trends in management and marketing in the digital age, such as social media marketing, e-commerce, the application of big data in marketing decisions, and the impact of mobile Internet on consumer behavior. These topics are important for understanding the modern business environment and grasping future market dynamics.

The journal places special emphasis on interdisciplinary research methods, encouraging researchers to explore management and marketing issues from different perspectives, such as combining multidisciplinary knowledge such as psychology, sociology, economics and information technology, in order to comprehensively analyze and solve complex business challenges. This interdisciplinary integration helps drive innovative thinking and promotes the development of new management concepts and marketing models.

《管理與營銷》作為管理學(xué)和營銷學(xué)領(lǐng)域的學(xué)術(shù)交流平臺，扮演著至關(guān)重要的角色。它不僅為學(xué)術(shù)界提供了一個展示最新研究成果的窗口，也為實(shí)踐界的專業(yè)人士提供了理論與實(shí)踐相結(jié)合的深入見解。還關(guān)注數(shù)字化時代下管理與營銷的新趨勢，如社交媒體營銷、電子商務(wù)、大數(shù)據(jù)在營銷決策中的應(yīng)用、以及移動互聯(lián)網(wǎng)對消費(fèi)者行為的影響等。這些主題對于理解現(xiàn)代商業(yè)環(huán)境和把握未來市場動態(tài)具有重要意義。

該期刊特別強(qiáng)調(diào)跨學(xué)科的研究方法，鼓勵研究者從不同角度探討管理與營銷問題，如結(jié)合心理學(xué)、社會學(xué)、經(jīng)濟(jì)學(xué)和信息技術(shù)等多學(xué)科知識，以全面分析和解決復(fù)雜的商業(yè)挑戰(zhàn)。這種跨學(xué)科的融合有助于推動創(chuàng)新思維，促進(jìn)新的管理理念和營銷模式的發(fā)展。

Management & Marketing由Sciendo出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 10 Weeks ，影響因子指數(shù)1.9，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學(xué)者值得一試。