摘要：從品牌經(jīng)濟(jì)帶動(dòng)區(qū)域經(jīng)濟(jì)增長(zhǎng)的機(jī)理來(lái)看,常州品牌經(jīng)濟(jì)與區(qū)域經(jīng)濟(jì)增長(zhǎng)存在著相互促進(jìn)、相互帶動(dòng)的關(guān)系,常州品牌發(fā)展帶動(dòng)了區(qū)域經(jīng)濟(jì)總量增長(zhǎng)、促進(jìn)了區(qū)域產(chǎn)業(yè)轉(zhuǎn)型升級(jí)、推動(dòng)了區(qū)域經(jīng)濟(jì)可持續(xù)發(fā)展。常州實(shí)施品牌經(jīng)濟(jì)帶動(dòng)區(qū)域經(jīng)濟(jì)增長(zhǎng)戰(zhàn)略,可以從以下幾個(gè)方面著手：一是采取科技自主創(chuàng)新策略,夯實(shí)常州品牌經(jīng)濟(jì)發(fā)展基礎(chǔ);二是采取品牌規(guī)劃培育策略,明確常州品牌經(jīng)濟(jì)發(fā)展方向;三是采取品牌發(fā)展服務(wù)策略,營(yíng)造常州品牌經(jīng)濟(jì)發(fā)展氛圍;四是采取品牌培育管理策略,提升常州品牌經(jīng)濟(jì)競(jìng)爭(zhēng)力;五是采取互聯(lián)網(wǎng)＋品牌策略,尋求常州品牌經(jīng)濟(jì)發(fā)展新突破。